Humor me plus Ill explain to you something certainly neat.
1 Go to Google plus search: click here
2 Go to Yahoo plus search: click here
3 Go to Bing plus search: click here
Notice anything? Go ahead, Ill wait.
Did you search? Should you looked, youll notice that Adobe Reader is within the best 2. And if not for Bing giving top ranking to Wikipedia, Adobe could have the best place for “click here” in most the primary search engines. Go Bing.
Heres the kicker. Adobe Acrobat doesnt employ the term “click here” within their website. They arent “optimized” for the term click here. They didnt actually consider to rank perfectly for the term click here. And yet there they are, pretty much glued to the best of page 1.
So why is Adobe ranked in the best for a term they arent targeting plus they arent optimized for?
Easy! Adobe is rated at the best of search engines for the term “click here” because around 2,459,417 webpages link to Adobe with the term “click here.” You know… click here to download Adobe Reader. Because how else could individuals understand your pdf?
Humor me again, this one is regarding you. Yes, personally. Lets perform a small test.
1 Go to Google plus click the “advanced search” link.
2 Type great keyword into the “exact wording or phrase” line. The 1 you truly desire to rank for.
3 Now click on the blue link that states “Date, usage plus more”
4 Look for the line that states “Where keywords display up” and choose “in links to the page”
5 Click search
The results you view are sites that have incoming links containing great keyword. The sites with most incoming links that contain the keyword are rated at the best. Is your site there?
Now lets go back to the click here silliness.
In Google, the quantity 2 site is a marketing agency called willing? — Click Below. They merely have 119 links to their site. So nope, they dont have 2 billion incoming links either. Feel better? But they are optimized for the term Click Below. Its in their title label, its in their meta tags, its in their information. Heck, its actually their domain name. And therefore theyre on page 1 of Google. Aggressive on-page promoting.
However, youll notice that “Click Below, the Marketing Agency” is not on page 1 of Yahoo or Bing.
So, the take home tutorial is the fact that Adobe is within page 1 of all 3 search engines because lots of people link with them with click here because the linking text. click here , the marketing agency, is a blog on page 1 of Google because they optimized their site for the term Click Below, but that wasnt enough for Yahoo or Bing.
Im thinking perhaps its a good plan to get more links containing your keyword? You think?